Customizing email templates in Marketo can be a time consuming daunting task for both developers and non-developers, especially when you want everything to align perfectly with your brand. That's where EmailVariant comes in—a platform designed to make the process seamless, efficient, and accessible to everyone, whether you’re a marketer, designer, or developer.
Why Branding Matters in Your Email Campaigns
Your email campaigns are often the first interaction customers have with your brand. Consistent fonts, colors, and layouts not only build recognition but also foster trust. But let’s face it: branding a Marketo email template often involves navigating complex code, which can quickly become overwhelming.
EmailVariant eliminates those hurdles, giving you a user-friendly way to customize existing Marketo templates (or create entirely new ones) in just a few clicks.
The Template Editor: How It Works
Copy and Paste Your Template Code:
Start by copying and pasting your existing Marketo template into the Template Editor UI. EmailVariant is compatible with standard Marketo email syntax, so there’s no need to overhaul your design.Preview Your Email Template:
The Template Editor has 3 key elements to make editing your template a breeze:Code Editor - the code editor is built to render Marketo email templates and validate your email template syntax is correct. If you feel comfortable navigating code, you can edit your template directly here and preview your changes in real-time.
Email Preview - the email preview is very helpful in that it can understand Marketo elements, variables, and modules so that you can actually see your template changes before you transfer it into Marketo.
Variables UI - the righthand sidebar will read the variables you have defined in your Marketo email template and show them as form input fields, allowing you to quickly make variable updates - if the goal is to brand an existing template according to your company guidelines this can save you a lot of time.
The biggest win with the previewer is that you’ll see your changes reflected instantly, so you can tweak as needed without trial-and-error guesswork.
Apply Your Brand Elements:
Use the intuitive interface, whether it is the code editor itself or the variables UI, to update key brand elements like:Colors
Fonts
Logos
Buttons
You’ll again be able to see your changes reflected instantly, so you can tweak as needed without trial-and-error guesswork.
Fine-Tune and Export:
Want to adjust text styles, spacing, or layout? EmailVariant gives you granular control over every detail. Once you’re satisfied, export your newly branded template and upload it back into Marketo for immediate use.
Real Results in Minutes
With EmailVariant, what once took hours (or required an email developer!) can now be done in a fraction of the time. Imagine quickly turning your generic templates into polished, on-brand designs that your team will be able to utilize immediately.
🎥 Watch the Video
Check out this quick walkthrough to see EmailVariant in action!
Ready to Brand Your Templates?
Say goodbye to coding headaches and hello to beautiful, branded email templates with EmailVariant. Whether you're revamping a single template or your entire email library, our platform is here to help you create designs that truly represent your brand.
Start customizing today at EmailVariant.com.